Q Module 3: Discussion 4: Creating Value and Creating Differentiation Directions: One original post (approx. 250 words with supporting references using APA and two peer replies approximately 150 words. By pressing "reply" and posting you are attesting that the posts are in your own words. Creating Value through New Products Argue whether the best way companies are trying to incrementally improve current products or putting their efforts into breakthrough new products. Give examples of companies using each approach and how they are served by the approach they use. Value Proposition Canvas: https://www.youtube.com/watch?v=aN36EcTE54Q&t=55s Creating Differentiation in Services How are the five components of service quality (Berry et al) optimized at Ritz Carlton hotels? Discuss the concept of the "zone of tolerance" and whether or not there is any application to the services provided by Ritz Carleton hotels. ServQual: http://www.mktgsensei.com/AMAE/Services/Five%20Imperatives%20for%20Improving%20Service%20Quality.pdf Zone of Tolerance: http://www.mktgsensei.com/AMAE/Services/Zone-of-tolerance.pdf Please note: graded discussions in this course are "Must Post First": After you post - you then get the benefit of seeing what your fellow students answered while going through the same discussion exercise. Then you can provide feedback comments.